If you want to search for the truth you should not worry about searching deep, you may end up in a small pond but it is better than ending on a flat, boring land.

Nothing kills a bad product better than good advertising

It's one of the ironies of our branded age, that unbranded space. Public space, or pseudo-public space, is now a luxury item that is only really available to the very rich. Once you move up the class hierarchy, things get a lot more tranquil and quiet, and you sort of pay not to be marketed to. HBO is the same in a way. You pay extra not to be advertised to. Bahamas bans McDonald's. When rich people get together, they want to be protected from the brands that they got rich creating. "Naomi Klein"

It's not what you say; it's what people hear that matter.